Ruby Rhubarb, based in Newcastle NSW, is an Australian owned and run online Petstore. Jasmine has always loved animals and getting her own, she obviously had to spoil them. Ruby a Staffy cross and her cat sister Lily are now almost 5, and have their own Instagram account, where we have found products and companies we love. So this is where Ruby Rhubarb was born, the want to share these wonderful brands with other pet lovers! Each brand we have tested and love and hope that you will love them too.