Ruby Rhubarb, an Australian-owned and operated online pet store in Newcastle, New South Wales, is the result of Jasmine's unwavering passion for animals. Jasmine, a devoted animal lover, embarked on this pet-loving journey to offer high-quality pet products to fellow enthusiasts. Her inspiration for Ruby Rhubarb comes from her furry family members: Ruby, a Staffy cross, Ronald, a Griffon Bruxellois, and their feline sister Lily.

At Ruby Rhubarb, our mission is to thoughtfully curate a selection of pet products personally tested and approved by Ruby, Ronald, and Lily. Each item in our store is chosen with care, reflecting our unwavering commitment to the well-being and happiness of pets. We aim to connect pet lovers with wonderful brands and products, enhancing the lives of their cherished animal companions.

As of October 2023, we are thrilled to announce the merger of Tail and Co dog treats into Ruby Rhubarb. This partnership expands our offerings, allowing us to provide a wider range of pet products and delicious, natural dog treats. Our treats are crafted with all-Australian meats in a fully HACCP and GMP accredited facility, offering you peace of mind when caring for your pets.

Whether you're a dog owner, a cat lover, or have a different furry friend, Ruby Rhubarb is your trusted source for pet supplies and accessories, making it easier for pet owners to spoil their pets and provide them with the best possible care and lifestyle. We look forward to serving you and your beloved pets with care and dedication.